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Content and Search Engine Optimization

It all starts with content. Your whole website design is based on it.

If you sell Toronto widgets, you’ll be talking about Toronto widgets. There are a few basic, common sense rules with respect to content.

1. Use unique content about Toronto widgets – don’t be lazy and scrape content from other Toronto websites. It’s not helping anyone – you, your customers and the search engines. Provide unique content and you’ll be rewarded all around.

2. Content quantity – I can’t tell you how many websites I’ve been asked to look at that have had 5-10 pages of content – and their owners were wondering why they aren’t ranking well. Unless you’re running a business card style website (and you don’t need to rank in Google), be an information source for your products and services. Provide as many details on your widgets as possible. Provide history, bio’s, background and anything else related to your topic. The more information you provide, the less likely it’ll be that your visitors will need to go anywhere else for information – and the search engines will reward you with more pages in their index.

3. Keyword use – it might surprise you, but I’ve seen hundreds of sites about Toronto widgets and the webmaster hasn’t even put the actual phrase “Toronto widgets” in the content. Graphic text doesn’t count as Google can’t see them. Make sure you use the keyword in the copy, and use it as many times as possible – without going over the top.

4. In copy links – link to other pages within the copy itself. Search engines often ignore navigation links, plus it works the same way as building links – use keywords as your anchor text for maximum Toronto SEO impact.

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