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The Need To Use Search Engine Marketing
One of the most discussed methods of doing this is through Search Engine marketing. Search Engines play a huge and vital role in distributing traffic around the internet, and can make the difference between a site becoming outrageously popular, or dying a traffic free death. In recent studies it was shown that at least 80% of first time visitors to most websites are directed there through a Search Engine.
The obvious importance of Search Engines has spawned a massive demand for Search Engine Optimization and a number of Toronto firms have sprung up to cater to that demand. It is vital to new Toronto websites and established sites alike to be indexed with the big search engines.
Search Engines are the place that people begin their search for new information online. The search engines in turn gain their credibility through providing the most relevant search to the terms entered. The user is looking for the best answer to the question they have, and Search Engines are the most efficient way of finding that. Thus the search engines have to be very clever in establishing which sites are the most accurate match for the users query.
Webmasters agonize over finding the method which will put their site in the highest favor of the search engines. The answer given by almost all search engines is the same. The sites which provide the most current and meaningful information are the ones which will be listed the highest. Thus for the webmaster the first step to high search engine rankings is to provide meaningful content to surfers. Webmasters should always remember that regardless of the niche their website is designed for, the service that Search Engines provide is relevant content.
Search Engine Marketing needs to be taken very seriously by any webmaster who values traffic to their site(and that should be every webmaster). No webmasters work is done merely because they have finished constructing a website, no matter how wonderful the website itself is. In fact the website being built is merely the first step. Each page needs to contain relevant Meta Tags to start the search engine optimization process. Search Engines were once almost exclusively reliant on Meta Tags, but this quickly became inefficient as a means of determining the content as a page as webmasters would ‘spam’ their meta tags with a huge list of keywords to hijack traffic away from more quality content sites. Search Engines have wised up to this tactic, and they now not only recognize this process as legitimate, but will actively punish those indulging in it.
Along with Meta Tags, Search Engine Spiders are also able to browse site content and establish themes between Content, Meta Tags, Meta Descriptions and even anchor text on links(both internal and external). Search Engine formulas are designed to be increasingly hard to trick, and are now provide more and more accurate results. However due to the nature of internet spiders on websites, sites that use flash and images to provide content do rely heavily on the information in their Meta Tags and Descriptions.
Alongside Meta tags, Optimization is a highly important step in Search Engine Marketing. The process describes the process of designing a website specifically with getting a high Search Engine Ranking in mind. There are numerous Search Engine Optimization organizations around, and the ideal situation would be to employ the services of the better amongst these firms. Results can differ from absolutely nothing from a poor SEO provider, to dramatic floods of traffic from a successful Search Engine Optimization campaign. A good Search Engine Optimization firm will have their finger firmly on the pulse of what is happening in the Search Engine world, as this changes very quickly, and the changes can often have dramatic repercussions for the ranking of your website. Likewise changes you make should always be run past your Optimization specialists, as even a small and seemingly insignificant change can undo months of Optimization work.
A good SEO firm will also know its very important to base your product locally if you're promoting a business with an actual store front. ie. A Toronto restaurant or selling Toronto real estate. You want the locals to be able to find you so everything they do in terms of SEO should have the word Toronto in it (and possibly other keywords so you can pinpoint the location even more).
When you get the right combination of SEM and SEO, your site can soar to the top of the Search Engine rankings and your business can thrive. Needless to say getting it wrong can have the opposite effect, so it’s vital to make Search Engine Marketing a cornerstone of your online strategy.
NOTE: SEM really only works for certain types of products. Its best to start off with a small budget to determine whether your product is worthy of using Pay-Per-Click advertising. Otherwise you are better off sticking to traditional SEO.
Labels: SEM Strategy
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